Moneyball – both the book and the film – is a great example of a story that grips your attention even though you know the end. If it was a straight sports story then the heartbreaking loss at the end of the season would be the climax. There would be different beats, a different focus, and more attention following the players. Instead, the climax of the story is not on the field.

J KennyOctober 23, 2025how to write a book, writing process, writing memoir, ghostwriter

Once The Book Is Written, Then What?

Writing a book is a huge undertaking. And when the writing is done, there is a massive relief.

The book is not finished.

I have seen friends and clients get too excited here and mess up the launch of their book. They had an amazing book, a real opportunity to make an impact, and then they rushed the end.

J KennyOctober 23, 2025writing process, writing memoir, publishing a book, ghostwriter

Playing With Structure

Structure is essential to guiding your reader through your story. It’s giving information when it is needed. It’s shaping perspective on the events in the book. Structure is the scaffolding that holds up other elements of writing. It also gives you plenty of room to play. When you’re struggling with how things happen in the story, in the order they happen, take a look at what theme and value you are bringing to these events.

On Ghostwriting

Collaborating with a professional ghostwriter is not just about word count. There are other values a ghostwriter brings to the partnership. Ideas. Narrative structure. A way to recognise elements for your story that you might have overlooked.

J KennyAugust 4, 2025ghostwriter, writing coach, writing process, writing memoir, writing a book

Riddle Me This

Riddles require you to make up the context of the scene and find what fits. Stories build that piece by piece. There’s no cathartic emotional revelation in having the context given like this. There’s no story. There’s no value placed on this information. There’s no tension other than trying to solve the riddle. Stories require that the information we need – hopefully – comes right when we need it in order to make sense of what has happened.